As an official sponsor of the Al Jalila Foundation and Landmark Group’s annual Beat Diabetes Walk, SU1 is proud to contribute over 2,000 pieces to support this impactful event. Held annually, the walk unites 15,000 participants to raise awareness and funds for diabetes research and treatment. Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India, has long championed health initiatives. The funds raised from this event will directly support the Al Jalila Foundation, advancing treatment access for those unable to afford care.

To amplify the experience, SU1 will reward participants who measure their glucose levels at the event with exclusive SU1 pieces. Banners and posters will be displayed prominently, nad SU1 will launch a social media campaign featuring the hashtag @SÜ1BeatDiabetes2025, with pictures capturing the spirit and impact of the walk. It’s time to get our walk on!

Source: https://assets.wam.ae/resource

SU1’s partnership with the Al Jalila Foundation is a testament to its dedication to advancing Type 1 diabetes research and treatment. With quarterly donations of at least AED 15,000, SU1 contributes significantly to the foundation’s efforts in finding cures and supporting newly diagnosed patients. This lifetime partnership underscores SU1’s unwavering commitment to a world of equal opportunity.

This spring, SU1 is collaborating with Montigo, a revolutionary Malaysian water bottle brand renowned for its sustainability and innovative designs. Montigo has transformed the hydration market in Southeast Asia, and its co-founders have been mentors to Sofia since 2023. Together, SU1 and Montigo will allocate proceeds from 2-3 bottle sales to support children with various medical conditions, including Type 1, through the Sunway Medical Center. This partnership bridges two industries to make a tangible impact on communities, furthering SU1’s global reach and mission.

Source: https://shopmontigo.com

As an Entrepreneur in Residence at AIDEN, an innovative AI education platform, Sofia is spearheading a project to create an accessible and interactive digital course for underprivileged children in war-torn areas of the Middle East. AIDEN is renowned for its transformative approach to AI education, making complex concepts accessible to diverse audiences. Through partnerships with charities like the Lebanese Red Cross and Selam Center Syrian Orphanage in Turkey, this course will teach AI fundamentals in multiple languages, empowering youth to envision brighter futures. It is essential to share both our struggles and benefits!

Source:https://static.euronews.com/articles/stories/

As an active participant in Endeavor UAE’s entrepreneurial ecosystem, Sofia frequently engages with some of the region’s most innovative companies. Endeavor’s 102nd International Selection Panel (ISP) on February 19th will bring together over 30 entrepreneurs leading groundbreaking ventures. This platform allows Sofia to exchange ideas with trailblazers and inspire future leaders, reinforcing SU1’s role as a driver of innovation and impact. Additionally, ongoing work with Eyewa, a leading eyewear e-commerce platform in the Middle East, showcases SU1’s capacity for collaboration and growth in diverse sectors.

SÜ1 opened up its very first pop-up store in Malaysia at the very famous Sunway Pyramid Mall, one of the three top malls in Malaysia with 2 million square feet of GLA, for a total of 3 days where we got to share our products, mission and vision with our new fans.

All proceeds from this store were then donated to the Sunway Medical Center, not only broadening our business reach but also the reach of our impact. Superb!

This November, SU1 had the opportunity to view the real laughs and grins as a product of the ‘A Ripple of Smiles’ movement in Malaysia. Through the Sunway Pyramid popup store earlier in March and our continuous partnership with the

Sunway Medical Center, SU1 was able to support Malaysian kids with Type 1 and witness the impacts of our donations on a small group of SMC patients. An event with this group of T1 kids and their families was hosted at Sunway Medical commemorating our battle with T1 and celebrating the help SU1 provided to reinforce equal treatment and fight towards giving every T1er a shot at realizing all of their dreams. We are proud of our people!

Each child left with a SU1 piece to serve as a reminder of their resilience and that there is a community of support behind them at all times.

SÜ1 also had the opportunity to engrave the company name and Sofia’s name on a chrome triangle on a first-of-its-kind engravement wall beside the largest and most respectable corporations of Dubai and the UAE. It marks the journey SÜ1 has gone through and the excitement for the future!

Sofia also had the opportunity to spend time at the APDP’s Campo de Férias, the camp she donated to, where kids with Type 1 Diabetes can learn to manage and navigate their conditions appropriately. Celebrating its 25th year of operation, what the camp aims to emphasise to these kids throughout their experience is that they are capable of whatever they set their minds to, just as all other kids are - as well as they are not alone in their pain or challenges. The 24 kids this year along with their guides and heads - all of which have Type 1 as well - most definitely had an experience of a lifetime.

Sofia got to speak about her experience with Type 1 and teach the kids about what it is like to be an entrepreneur and what it takes to succeed while ensuring her condition is stable. She got to spend time individually with the children and mentored some of them in their entrepreneurial and personal aspirations during her time at the camp. She also got to learn a lot about the different ways Type 1 could be dealt with from the children and the guides.