OUR JOURNEY

My name is Sofia Sacoor. When I was just 8, I was diagnosed with Type 1 Diabetes.

It is a condition where your body is unable to produce insulin, a hormone that regulates the amount of sugar in your blood. Insulin helps your body turn the food you eat into energy, but without enough of it, too much sugar can build up in your blood and cause serious health problems. Due to this, I inject insulin into my body many times a day and control my sugar levels. This is painful and anything but easy for me and the 8.4 million people living with T1 today.

At 13, I realised I was blessed to have insulin around me, regardless of whether it caused me pain as MANY kids around the world didn't. I decided then and there to start my own company where my mission was to give as much as I could to those kids who weren't as fortunate as I was.

Thank you for buying something that can't be bought: a smile.

LOOK AT WHAT WE'VE DONE

Take a look at how we are raising awareness through our partnerships, news articles, talks and so much more.

MALAYSIA

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Sunway Medical Center Donation

In March of 2024, SÜ1 had the opportunity to expand their operation into the beloved Malaysia, specifically to Kuala Lumpur.

All of the proceeds gained from the SÜ1 pop-up at the Sunway Pyramid mall and the sales of the online store in Malaysia were donated to the Sunway Medical Center, the leading private hospital of Malaysia, to support children with Type 1 and help them get another shot at life. What an experience!

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Sunway Pyramid Mall Pop-Up Store

SÜ1 opened up its very first pop-up store in Malaysia at the very famous Sunway Pyramid Mall, one of the three top malls in Malaysia with 2 million square feet of GLA, for a total of 3 days where we got to share our products, mission and vision with our new fans.

All proceeds from this store were then donated to the Sunway Medical Center, not only broadening our business reach but also the reach of our impact. Superb!

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Sunway University Lecture

Sofia also had the opportunity to speak to some budding entrepreneurs at the Sunway University, ranked one of the best universities in Asia with more than 12,000 local and international students.

In addition to learning about their stories and inspirations, she got to share her own adventure and the lessons she learned from being a young entrepreneur. How enriching!

UAE

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Al Jalila Foundation Donation for Year 1

In May of 2024, SÜ1 got to deliver its first cheque to the Al Jalila Foundation, a globally acclaimed UAE charity that is part of Dubai Health and the Mohammed Bin Rashid Al Maktoum Global Initiatives organization (founded by His Highness Mohammed Bin Rashid Al Maktoum, the ruler of Dubai and vice-president as well as Prime Minister of the UAE).

Aimed at supporting children in the UAE with Type 1 who cannot afford their insulin and other supplies, the donations create a difference in thousands of lives through the different Al Jalila diabetes-related branches, including the Al Jalila Children’s Hospital. Another amazing milestone for SÜ1!

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Al Jalila Foundation Name Engraving - Bassmat Rashid Bin Saeed Donor Wall

SÜ1 also had the opportunity to engrave the company name and Sofia’s name on a chrome triangle on a first-of-its-kind engravement wall beside the largest and most respectable corporations of Dubai and the UAE. It marks the journey SÜ1 has gone through and the excitement for the future!

PRESS

EUROPE - MIDDLE EAST - ASIA

50+ Media Coverages (articles, magazines, newspapers, TV, social media, radio stations, influencer meetups, etc...)

MEDIA COVERAGE & MENTIONS

  1. https://www.onafo.my/shows/afo-live-with-mag
  2. https://says.com/my/lifestyle/sofia-sacoor-su1-fashion
  3. https://trendgrnd.com/su1-makes-first-global-debut-with-weekend-pop-up-at-sunway-pyramid-malaysia-from-23-25-march-2024/
  4. https://malaysiafreebies.com/portuguese-athleisure-brand-su1-debuts-weekend-pop-up-at-sunway-pyramid/
  5. https://www.facebook.com/100064834624915/posts/pfbid0rE5X41Zqaj8WiZghtFH4MqySywFDaf
  6. https://www.instagram.com/stories/aforadio/3327977191173886147/
  7. https://www.instagram.com/stories/cxkhei/3327997139362910881/
  8. https://www.jetset.my/portuguese-athleisure-brand-su1-debuts-weekend-pop-up-at-sunway-pyramid/
  9. https://yamchatime.com/portuguese-athleisure-brand-su1-debuts-weekend-pop-up-at-sunway-pyramid/
  10. https://www.minimeinsights.com/2024/03/22/portuguese-athleisure-brand-su1-debuts-weekend-pop-up-at-sunway-pyramid/
  11. https://newswav.com/article/portuguese-athleisure-brand-s%C3%9C1-debuts-weekend-pop-up-at-sunway-pyramid-A2403_br5c5p
  12. https://luminews.my/news/2055985
  13. https://www.facebook.com/100063689466890/posts/pfbid03vbvksuxen
  14. https://www.facebook.com/100063689466890/posts/pfbid0diACz7UzYnP
  15. https://www.instagram.com/stories/saysdotcom/3329054786474766051/
  16. https://www.facebook.com/stories/109838301574053/UzpfSVNDOjQzNTg3OTEyOTAwMDQ3NA==/?view_single=1&source=shared_permalink&mibextid=W9rl1R
  17. https://www.instagram.com/stories/laureenquah/
  18. https://thestoly.com/2024/03/portuguese-athleisure-brand-su1-debuts-weekend-pop-up-at-sunway-pyramid/
  19. https://www.instagram.com/stories/lifestyleasiakl/
  20. https://www.facebook.com/stories/103563318457364/UzpfSVNDOjQzNzQwMTg1NTUzMzYxNQ==/?view_single=1&source=shared_permalink&mibextid=W9rl1R
  21. https://www.instagram.com/stories/sensescoop/
  22. https://www.instagram.com/stories/zhiling_nutrition/3329985450054876000/
  23. https://www.instagram.com/stories/nabilkhairul/3329931288022209950/
  24. https://www.instagram.com/stories/nabilkhairul/3329936110624625798/
  25. https://menews247.com/?s=Sofia
  26. https://gulfnews.com/business/17-year-old-sofia-sacoor-unveils-su1-1.1709197440087
  27. https://www.zawya.com/en/press-release/companies-news/17-year-old-sofia-sacoor-unveils-su1-an-athleisure-brand-to-support-children-with-type-1-diabetes-i032fvqu?amp=1
  28. https://lifestyleasia.com/kl/style/fashion/qa-through-her-athleisure-label-su1-sofia-sacoor-looks-at-fashion-as-a-life-changing-journey/
  29. https://marketeer.sapo.pt/a-insulina-e-o-motor-que-faz-mover-a-su1/