Join Us in Creating a Ripple of Smiles
SÜ1, founded by 17-year-old Sofia Sacoor, is dedicated to supporting children with Type 1 Diabetes. For every piece purchased, 20 AED is donated to institutions aiding these children. Our goal is not measured in profit but in the number of lives we can touch.
Join us in making a positive impact.
Our women's collection offers a range of meticulously crafted pieces made from organic materials, ensuring...
Designed for the men, our range includes versatile and comfortable pieces crafted from organic materials.
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MEET OUR AMBASSADORS
At SÜ1, our mission to support children with Type 1 Diabetes is championed by a remarkable group of individuals who share our passion and commitment.
Our ambassadors embody the spirit of resilience and compassion, helping us spread awareness and drive positive change. Here, we celebrate their stories and contributions to our cause.
Largest Omni-Channel Eyewear Retailer in GCC with 130+ stores and reaching 200 stores soon.
Watch Mehdi's Video or Read His Best Quotes:
"I met Sofia about 3 years ago when she joined Eyewa for an internship. From the outset, her intelligence and curiosity were unmistakable. She would ask very insightful questions and even challenged some of our senior team members on their answers. She has impressed everyone from the first day she has joined."
Leading direct-to-consumer (DTC) omni-channel company in Southeast Asia with several brands including well-known Montigo with 35+ stores and reaching more than 100.
Sofia is such a remarkable young lady. From the very beginning, it was evident that Sofia possessed an exceptional drive and eagerness to learn. She consistently demonstrated a remarkable level of professionalism, enthusiasm, and eagerness to learn throughout the time mentoring her.
What truly sets Sofia apart is her unwavering commitment to excellence.
One of the most highly-regarded and prominent medical centers in Malaysia which sits within the top 250 hospitals worldwide with state-of-the-art facilities and specialized centers of excellence.
On behalf of Sunway Medical Centre and the children with Type 1 Diabetes whom your generosity has directly impacted, we extend our heartfelt gratitude for Sofia’s recent contribution. Her commitment to supporting our paediatric team and her dedication to raising awareness for Type 1 Diabetes through SÜ1 are truly commendable.
Highly notable university in Malaysia ranking within the top 2.5% of all Asian universities and hosting students from more than 90 countries.
I wish to thank Sofia Sacoor once again for taking the time to speak to students in the Victoria University Program at Sunway College. She inspired them with her teenage entrepreneur journey.
Sofia ignited the students with her genuine and worthy cause of raising diabetic awareness, in a popular and relatable narrative about her love and passion for fashion. Above all, her perseverance and positive outlook further motivated the cohorts.
#1 leading accessory and apparel retailer in Portugal, boasting over 1,000 stores in 71 countries, and known worldwide for being a global fashion powerhouse known for its diverse and stylish collections in key markets around the world.
have met many inspiring people throughout my life, but Sofia truly stands out. At just 17 years old, she founded SU1, a company that supports children with Type 1 Diabetes globally. Her determination and passion are out of this world.
I remember when I was her age, and I see in her a rare strength. What enchants me the most is how she turned her own struggle with diabetes into a mission to help others.
Largest shopping mall in Europe from its opening in 1997 until 2005, and today Europe’s largest indoor shopping center, with over 400 shops, 60 restaurants making it a shopping and entertainment hub in Lisbon.
Having known Sofia from a young age, I have watched her grow into an inspiring, determined and focused individual who is unafraid to tackle challenges head-on. Her personal journey with Type 1 Diabetes has fueled her passion for her cause, and her commitment to helping others is truly commendable. Sofia’s work with SU1 not only highlights her entrepreneurial spirit but also her profound empathy and desire to make a difference in the lives of others.
Former CEO of Jones Lang LaSalle Portugal, with 25+ years in real estate. Led retail divisions in Brazil and Europe.
It’s been such a joy watching Sofia blossom into an exceptional young leader! I was amazed by her company, SU1, that really shows how much she values her community and her empathetic nature.
Sofia’s revolutionary mindset and fierce ambition drive her to think big and push limits both in every-day life but also in scaling her company.
Her generosity and determination are outstanding and are matched by her humility and hard work, and she uses this to tackle every challenge with a visionary spirit, always striving to better the lives of others.
Looking forward to being part of this journey where SU1 continues to grow and Sofia continues to blossom.
OUR TRUSTED PARTNERSHIP
SÜ1 is proud to partner with the Al Jalila Foundation, a leading organization dedicated to advancing medical education and research to improve lives.
Our collaboration helps ensure that proceeds from our sales go directly to supporting children with Type 1 Diabetes.
Permit No. PRHCE-003668846
MEET OUR FOUNDER
Sofia Sacoor, diagnosed with Type 1 Diabetes at age 8, turned her personal challenges into a mission to help others. Originating from her nickname 'Su' and Type 1, Sofia founded SÜ1 to provide life-saving resources and hope to children worldwide.
Type 1 Diabetes is a condition where your body is unable to produce insulin, a hormone that regulates the amount of sugar in your blood. Insulin helps your body turn the food you eat into energy, but without enough of it, too much sugar can build up in your blood and cause serious health problems. Due to this, I inject insulin into my body many times a day and control my sugar levels. This is painful and anything but easy for me and the 8.4 million people living with T1 today.
At 13, I realised I was blessed to have insulin around me, regardless of whether it caused me pain as MANY kids around the world didn't. I decided then and there to start my own company where my mission was to give as much as I could to those kids who weren't as fortunate as I was.
Thank you for buying something that can't be bought: a smile.
PRESS
SÜ1 is my way of fighting back against Type 1 Diabetes. I want to show that with support and determination, we can transform lives through fashion.
My journey with Type 1 Diabetes inspired me to create SÜ1. It's not just about clothing; it's about giving back and making a difference in the lives of children.
Fashion became my way of turning a personal struggle into something positive. SÜ1 is more than a brand; it's a movement to empower children with Type 1 Diabetes.
Our goal isn’t measured in profit, but in the number of lives we can touch. It’s about how many children we can reach, offering them hope and help.
Sofia visited APDP and made a donation of 3,000 euros to the Association's Summer Camp. APDP thanks Sofia for her inspiring and supportive gesture, highlighting the importance of her support for this important initiative.
